Magazine Literacy Bee

Our preference is to deliver magazines with their covers intact, so we'd rather not tear the cover to remove mailing labels. It's a more dignified experience for the new readers to receive the whole magazine. However, we need to protect the privacy of donors, so we remove old paper labels or black out ink mailing labels with a permanent marker. Then we apply a new literacy "gift" label to cover the area where the old one was. The new label also helps to instill a sense of magazine ownership to the new reader that helps to reinforce their self-esteem. There is label template on our web site here:

http://magazineliteracy.org/?tp=ideas#label